Be creative. And try personalization and emojis. Both have shown to have a positive effect on average email open rates. email subject line length email marketing benchmarks report. Open and click-through rate vs the email subject line length. Pull all the aces out of your copywriting sleeves. Use power words, questions, idioms, and other tactics that may move the needle for you. And always remember who you’re contacting. What devices do they use to open your emails? When and where do they click on them? And what are they interested in? 8. Use confirmed opt-in Whenever we talk about good email practices, we always say email list quality beats quantity.
But we meet many marketers who are scared to use confirmed opt-in. Here’s how it usually goes: Q: But won’t it make my list smaller? A: Probably. Q: Won’t people be angry having to click the link to get my emails? A: Some might. Q: So why on Earth would B2B Email List you suggest using confirmed opt-in? A: Because the benefits outweigh the costs. At least that’s what our data suggests. When you compare the average email marketing results by industry with the use of double opt-in by industry data, you can see a link. Industries that use confirmed opt-in more often usually outperform those who don’t. The same goes for places with stricter laws, like Germany or Europe in general.
They outperform the locations where marketers don’t have to pay the same amount of attention to who joins their email list – and how. This article outlines why it’s worth using double opt-in. Why not give it a go? At the very least, it will positively affect your deliverability – which is still a big win. confirmation email information landing page. Clear instructions regarding the confirmation email presented on a thank-you page. 9. Make unsubscribing easy As an email marketer, one of your main goals is to grow your email list. And while you’re investing a lot of time and resources into getting people to sign up for your emails, you also need to understand that they may unsubscribe at some point.