Digital Marketing 74% of online marketers said they have used visuals in their content more than 70% of the time. 43% of marketers say that the biggest challenge with visual content is producing it consistently. 45% of organizations don’t have a clearly defined digital marketing strategy. Marketing teams that document their strategy are over 300% more likely to succeed than those who do not. 34% of marketers create their own graphics. Blogging Articles with images get over 90% more views than blogs without images. 86% of marketers use blogging as part of their marketing strategy. Content marketing costs over 60% less than traditional marketing and can generate over 3x as many leads.
55% of marketers have blog content as a top priority. SEO Almost 70% of all online experiences begin with a search engine. Over 70% of worldwide online traffic comes from Google. Video content is 50x more likely to drive organic traffic than plain text. The first 5 results on the first page of a Google search result accounts for over 60% of all clicks. Less than 1% of B2B Phone Number Database Google searchers will navigate to the second page. There are more than 79,000 searches on Google, per second. Landing Pages Including some form of customer testimonial on landing pages can increase conversions by over 30%. Using videos on landing pages can increase conversions by over 85%. Landing pages with 3 form fields have the highest conversion rate. Only 22% of businesses are satisfied with their current conversion rates. Social Media Over half of the world is now active on various social media platforms.
On average, users on social media spend over 2 hours a day on various social media platforms. 75% of marketers say that their social media efforts have resulted in an increase in traffic. 80% of marketers say they use visual content in their social media marketing efforts. Facebook Facebook has over 1.8 billion active daily users. The average US Facebook visitor spends approx. 38 minutes per day on Facebook. 85% of videos on Facebook are played without sound. Videos on Facebook are 5x more likely to be watched on a phone. Twitter Over 40% of Twitter users are active daily on the platform. 80% of active Twitter users access their feed on their phone. Over 70% of Twitter users feel more positively towards a brand after their tweet is answered.